Sustainability has become a defining priority across the European label industry, and within the FINAT community the conversation has evolved significantly. The focus is no longer on broad environmental claims, but on evidence and long-term credibility. Biodegradable labels remain an important area of interest, yet their value increasingly depends on one critical factor; reliable testing.
At Impact Solutions, biodegradability testing is viewed as an essential part of responsible label development. Testing not only supports accurate sustainability claims but also ensures that biodegradable labels perform as intended within real-world packaging systems. This approach closely reflects FINAT's emphasis on transparency, lifecycle thinking and practical outcomes.
From Sustainability Claims to Measurable Proof
Within the FINAT framework, sustainability is defined by measurable impact rather than intent. Claims around biodegradability must be supported by clear evidence that materials behave as expected, both during use and at end of life. Testing plays a central role in providing this evidence.
Biodegradable labels can often be selected based on material descriptions or supplier data alone. However, without application-specific testing, there is a risk that assumptions are made about performance or disposal outcomes. Testing provides clarity, allowing brands to move forward with confidence rather than uncertainty.
For FINAT members, this shift towards proof-driven sustainability strengthens trust across the supply chain and helps protect the credibility of environmental initiatives.
Understanding the Whole Label Construction
A biodegradable label is not a single material, but a construction made up of facestock, adhesive and print. Each element can influence how the label performs and how it behaves at end of life. Biodegradability testing allows these components to be evaluated together, rather than in isolation.
At Impact Solutions, testing focuses on understanding how biodegradable label constructions perform throughout their full lifecycle. This includes assessing application performance, durability during use and behaviour within defined end-of-life environments. Through thorough testing, potential issues can be identified early and addressed before full-scale production.
This practical approach reflects FINAT's continued emphasis on solutions that work within existing systems, rather than theoretical or marketing-led sustainability choices.
Supporting Accurate and Responsible Communication
As regulatory and consumer scrutiny increases, the language used around sustainability is under closer examination. FINAT has consistently highlighted the importance of clear, accurate and substantiated environmental claims, particularly when using terms such as "biodegradable".
Testing provides the data required to support responsible communication. It helps ensure that claims are specific and aligned with recognised testing methods. This protects brands by reducing the risk of misunderstanding or overstatement.
Impact Solutions works closely with its clients to interpret testing results and translate them into clear, compliant messaging that supports FINAT's principles of transparency and accountability.
Reducing Risk and Supporting Better Decisions
Biodegradability testing also plays a key role in risk reduction. For brand owners, unsubstantiated sustainability claims can lead to reputational damage or regulatory challenge.
By integrating testing early in the label development process, risks can be identified and managed proactively. Testing supports informed decision-making and encourages collaboration across the value chain; a value strongly embedded within the FINAT community.
Aligning Labels with the Wider Packaging System
FINAT has long emphasised that labels must be considered as part of the wider packaging system. Testing helps determine whether a biodegradable label genuinely supports the intended end-of-life route of the pack, rather than unintentionally undermining it.
This alignment is essential for delivering real environmental benefit and avoiding costly redesigns later in the process.
A Trusted Testing Partner for the FINAT Community
As sustainability expectations continue to rise, biodegradability testing will become increasingly important in validating label performance and claims. Impact Solutions is committed to supporting the FINAT community by providing expertise, insight and robust testing processes that help turn biodegradable concepts into credible, tested solutions.
If you are a FINAT member exploring biodegradable labels, or looking to validate existing materials, Impact Solutions welcomes the opportunity to collaborate. Our team works closely with brand owners and material suppliers to deliver practical testing insight, clear recommendations and confidence in biodegradable label performance.
To discuss biodegradability testing or sustainable label development, contact our team today and start the conversation.
